Digital marketing has a vast option of services, products and marketing techniques for the company or individuals, which mostly depends on the successful implementation of online marketing strategies to position brands, products or services.
Inbound Marketing
It is a methodology to organically attract potential prospects
through content creation, publication and distribution strategies on social
networks, monitoring and nurturing contacts through LEADS follow-up platforms
to obtain tangible results and return on investment. Investment in digital marketing services efforts.
Inbound marketing or attraction marketing consists of marketing
techniques that aim to increase the number of visitors to a website, social
network profiles or blog to create leads or potential customers. Later, these
leads will be part of a specialized process where they will be introduced to
the brand so that, little by little, they become loyal customers and \recommend
the brand to their family and friends. The goal of Inbound Marketing is the
success of your brand.
Advergames
Advergames are marketing tools that allow companies to position
themselves in the minds of consumers, get involved with their target and help
generate a sense of belonging through a video game.
It is a way of approaching content marketing since it provides
the user with valuable content in the form of a game and, simultaneously,
allows the company to launch messages focused on promoting the notoriety of its
brand or getting visits to a certain website.
Return on investment (ROI) analysis
The ROI, or Return on Investment, is a very important metric
that must be known to evaluate a strategy's profitability after recovering the
costs.
It applies a lot to online marketing because one of the
advantages it has is that everything can be measured thanks to cybernetic tools
perfectly. In this way, it is possible to analyze if our campaign is having
results or not, then we will detail some of the benefits of this system.
Web Analytics
Web analytics must be implemented to analyze the statistics and
results of our company website. This provides details of behaviors on the
digital platform and allows for improvement of the results within the page.
Web analytics does not try to measure traffic to our website,
but to understand and analyze it to make improvements to the site and, finally,
achieve the goals we have set for our website, whether it is an e-commerce, a
corporate site, an advertising portal or a social network or site.
Mobile Applications (Apps)
Making a mobile application helps customer loyalty in a closer
way, turning a mobile device into a tool and interactive communication channel
to generate sales or position a brand.
Mobile applications allow you to get to know the customer and
keep in touch with them. It is the best loyalty tool, creating a valuable
interaction that positions the brand and offers, at the same time, an image of
innovation.
Branding
Your company's branding is the most important representation of
your image, which is constituted under certain elements such as a projection of
the project's values, purposes and opportunities that generate a competitive
advantage and a value proposition.
Branding aims to assign desired attributes to a product,
service, company or person. For this, offline and online communication channels
are usually used with marketing techniques, working on communication messages
in short- or long-term advertising campaigns, respecting the strategic plan to
give the desired message.
PPC campaigns
PPC or pay-per-click advertising is a very efficient way to
advertise your company, product or service online, getting immediate results at
a low price. The best thing about this advertising method is that you only pay
when people click on your ads. So you don't give someone money just because
they saw your ad. Instead, you know that someone was interested enough to click
on it.
Content marketing
Quality content should inform and publicize your company's
products and services. When the information is valid and consistent, it is
possible to guide and convince different people to become company clients.
Content marketing is the art of preparing valuable content and
distributing it for free with the double idea of attracting new potential
customers (prospects) and/or retaining your current customers and trying to
make them buy new services/products.
Web development and design
An optimized, highly effective and visually attractive web page
allows your company to publicize its products and services, the jobs and
projects, and how to locate and contact you the easiest and fastest way.
It's important to know the difference between the web design and
the web development:
Web design determines a website's look, layout, navigation,
and colors. It is more concerned with aesthetics and user experience than
features. A web designer creates sites that are easy to use and fit for
purpose.
Web development company offers functions
and features. This is back-end programming and not the face of a website.
Functions in web development include:
·
Registration.
·
Content management systems.
·
Electronic commerce and database applications.
·
Allowing visitors to interact on a website.
Ecommerce
Internet commerce continues to grow, and it is the smart way to
buy or sell a product online. However, this must be integrated into a strategic
business plan adapted to the consumer's needs.
E-commerce has many advantages over traditional commerce:
·
Availability 24 hours a day, 365 days a year for the client.
·
There are no geographical barriers for the client.
·
Competitive advantage over traditional trade.
·
Possibility of segmenting customers online, improving
communication and launching specialized campaigns.
·
Extend the reach of your business to new users, but reduce it
compared to others.
Lead Generation
It refers mainly to the generation of opportunities or clients,
and with Inbound Marketing is done by obtaining information utilizing
interesting incentives for users.
Lead Nurturing
It's a way to figure out what's going on and understand the
different stages from which a potential customer becomes a lead and then a
loyal customer. In Lead Nurturing, a personalized relationship with clients is
developed, and valuable assets are offered.
Marketing Automation
This is a very useful platform to automate campaign execution
tasks, providing adequate follow-up to the contact so that it becomes a potential
client and the sale is achieved. Marketing processes such as market
segmentation, leads or customers, customer data and the development of
advertising campaigns are automated.
SEM (Search Engine Marketing)
Search Engine Marketing or Search Engine Marketing is an
advertising and marketing strategy that aims to position companies in search
engines so that potential customers find them.
Thanks to sponsored ads on those search engines (Google AdWords,
Bing Ads or Yahoo! Search Marketing), quality traffic is generated to the web.
This involves keyword research, ad creation, and bid management.
SEO (Search Engine Optimization)
Search engine optimization or web positioning is the process of
improving the visibility of a web page in different search engines by
optimizing the site using inclusive strategies, from the site's design to its
content.
Unlike payment systems such as Google Adwords or Yahoo
Advertising, you can maintain a position for a long time or indefinitely by
positioning yourself in search engines thanks to SEO.
SEO offers a higher return on investment than any other similar
form of promotion. In addition, it can increase the number of visitors actively
searching for a service or product, making it one of the most cost-effective
ways to market products and services.
Search is demand-driven, meaning anyone who comes to the site
from a search engine expects to find a page that answers their query. If this
happens and you are shown all the necessary information, you will likely become
the next customer, subscriber, etc.
SMO (Social Media Optimization)
The SMO or Social Media Optimization refers to the actions
carried out in social media and their optimization to achieve the marketing
and/or communication objectives in the digital marketing plan. It is,
therefore, about creating content on our sites and on other sites where we have
detected that our community participates.
It is necessary to optimize profiles on social networks and
increase interactivity with the user in a fun, creative and dynamic way,
managing to captivate to generate a unique and satisfactory experience with
your company.
Social listening
The best way to find out what your customers want is to listen
to them on social media. Your products, your industry and topics related to
your company.
Social media
Creating pages on social networks allows us to meet customers
and make ourselves known at a low cost, generating possible leads with a 24/7
response.
Social reporting
The results of the actions must be measured, and for this, it is
necessary to make reports that reflect in numbers the impact that each of the
marketing actions and social media strategies is causing.
Storytelling
Storytelling is one of the most powerful digital strategies on
the web today. It is about telling stories in any digital space through any
content related to your company.
Video Marketing
Video Marketing is used to make videos to promote a product or
service through a content strategy with advertising techniques to establish a
relationship between your client and company.
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