Facebook Marketing: That's How to Advertise on Social Media!

 

Facebook marketing and social media marketing have undergone radical development in recent years. For SMEs, Facebook has grown into an inevitable platform. That's why it's important to know and go around the goals and the strategy on which a business builds its social media marketing agency.

There are certain aspects to creating Facebook ads that are unavoidable for your ad to reach your target audience and even be effective. The first and foremost thing to do is decide what your ad is for. Then, you can accomplish some goals by highlighting posts and others by creating a Facebook ad.

A featured post is the easiest way to advertise on Facebook

The essence of a featured post is to highlight a post on your page timeline for the audience you choose for money. A featured post, which can be content that has already been published, will appear as an ad in your target audience's feed.

To highlight an entry, you need to customize 3 things during setup:

1. Target audience: You need to set up exactly what interests, ages, and geographies you want to target.
2. Budget: You'll need to specify exactly how much you'd like to spend over the entire duration of your campaign.
3. Ad Duration: That's how long you want the highlight to run in your target audience's feed.

Although we call them a featured entry in the world of Facebook, they are still considered advertisements as they involve spending money. Therefore, the question rightly arises as to how, even if a featured post qualifies as an ad, how is it different from a Facebook ad?

Create Facebook ads

Advertising on Facebook can be set up on a separate platform, Ad Manager, a more sophisticated system for Facebook marketing with more sophisticated and accurate customization options.

Let's see what these options are for you to advertise to your target audience!

Your advertising goals are designed to help you define your specific business goals and reach the audience that is most relevant to you.

Advertising campaign goals can be:

• increase brand awareness,
• increase access,
• increase traffic,
• increase activity,
• application installation,
• video views
• interested search,
• communication via direct message,
• conversions,
• catalog-based traffic,
• increase store turnover.

Setting up an advertising goal gives you a much more accurate idea of ​​what type of campaign best fits your current business goals. In addition, you can set where you want your ad to run, Facebook ads can be placed on both the computer and mobile and on Instagram, and even within that, there are more choices.

You can also specify the format when creating a Facebook ad. You can encourage most of your target audience to take action by placing specific descriptions and a call button. Still, the ad management interface also has other creative possibilities that are not possible when highlighting a plain post.

Facebook Ad vs. Entry highlighting

The primary and most critical aspect of managing Facebook ads is deciding your goal. If you just want to activate your target audience or increase your brand awareness, it is enough to highlight them in the feed by highlighting the appropriate posts. However, if you have a bigger and more complex goal with Facebook advertising, you may want to use the Ad Manager interface. If you are into Facebook marketing, you should study Ad Manager because sooner or later, you will need to use it!

 

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