Have you ever searched for a certain term on Google, and the search engine showed you complete options according to what you expected to find? The system works with algorithms that privilege sites that offer the best experience and strategies for the user containing relevant, complete, and SEO-optimized content, ensuring the brand's digital presence in the largest search engine.
This content will
teach you how to use this mechanism and place the clinic on the first pages of
the web, attracting and retaining a greater number of patients. Good reading!
5 Strategies for the clinic to be found on Google
Website optimized for SEO
Do you know what SEO
means? This is an abbreviation for Search Engine Optimization, a set of
practices that make it possible for a website to be better organically ranked
on Google, that is, without investment, only with the voluntary access of the
user.
In other words, having
a website optimized for Medical
SEO Services means that it brings
together several relevant features for Google to show in a privileged position,
such as on the first page, for example, ensuring your digital presence.
For this to take
place, it is necessary to plan the patients' search intent, worktexts with
keywords, write relevant content, in no way plagiarize materials from other
places, create a friendly URL, optimize images, make internal and external
links, have a responsive, fast website that guarantees good usability.
The ideal is to work
with specific keywords so that your future patient finds your services when
they search for the subject. If your clinic professionals perform lip fillers,
this word should be part of your planning. And don't forget: SEO rules are also
related to website design and programming.
Ensure good usability
Google works through
algorithms, programmed to answer the questions we put in the search engine with
the best information. Then, it ranks the sites that provide the best user
experiences at the top.
For this, the website
needs to take into account items of the page experience, such as good
usability, being possible to access by mobile and other devices, having safe
navigation without misleading (phishing) or malicious content (malware),
organized, with a layout pleasant and consistent with its visual identity.
Also, you must have a
website that does not take long to load. When loading is slow, it harms the
patient's experience on the page and increases the possibility of them leaving
even before the page finishes loading.
Blog Contents
One of the most
efficient strategies to make your clinic found on Google, appearing on the
first pages of the search engine, is to produce interesting and informative
materials about your services, for example, relevant to your patients.
Let's imagine the
following: one of the main services offered at your clinic is rhinoplasty. Now,
think that this procedure has gained great demand by women and men in your city
and region who are thinking about doing it and want to know more about it.
After identifying the
great search for this term on Google, you can develop content on the topic,
something like: "Rhinoplasty: how is the procedure done?" and answer
all possible doubts of its patients.
Suppose you have a
well-structured website and create relevant blog content working with the
defined keyword. In that case, the chances of your material appearing to the
person who searches for the term is greater than your competitor who does not
use the same strategy.
Patient journey
The sales funnel
nothing more than a strategic model that shows the entire journey of your
patient, from the first contact with the clinic to the after-care.
This funnel comprises
steps and mental triggers that aim to support the patient's journey and lead
them to the final stage of the funnel, in this case, care. There are three
steps:
- Top of the funnel:
when the visitor discovers that they have a previously unknown patient to
be resolved. Here, it pays to educate you with blog content and rich
materials like infographics and e-books that can be accessed through
forms. By showing interest in this material, he advances in the sales
funnel.
- Middle of the funnel:
the patient already knows they have a problem and is looking to solve
their needs, but they still don't know-how. Here, you can help with tips
and relevant materials that will help you without trying to offer your
products at any cost. You get them ready to move through the sales funnel
once again.
- Bottom of the funnel:
the patient, more than aware of their need, looks for a solution. He has
already established a trusting relationship with your clinic as you
understand his needs and are ready to hire your services.
The patient journey
comprises learning and discovery, problem recognition, solution consideration,
and purchase decision. Your job is to nurture this potential patient at every
step with content and materials that take them to your clinic.
Google My Business
For clinics that want
to stand out in the digital environment, Google My Business is the right tool
to put the company on the first page of the search engine.
It works in the same
way as the strategies above, in order of relevance. For this, having good
reviews, for example, is essential for positioning in Google search results.
Let's imagine that you
have a plastic surgery clinic. When someone searches for the term
"rhinomodelation" on Google, the search engine will show the closest
clinics related to that word. If your institution is highly rated, it will be
ranked well and appear in this search as one of the first results.
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