Opening a juice bar or any other
business necessarily goes through the market research stage. We have thought of
those who might be a little lost, so we are giving you some ideas to carry out
your market research and forecast. We are talking about a juice bar here, but
overall, this applies to any establishment.
MARKET RESEARCH:
Creating a juice bar requires
in-depth analysis, of which market research is a part. It is structured around
four main points:
Location study:
The location of a business,
beverage sales or otherwise, is a pillar of market research. The location of
your activity and its environment will directly impact the sustainability of
your activity. There are then two possibilities:
You take over an existing bar:
The situation is easier. You will benefit from the elements of accounting and
attendance of the previous manager who will know how to describe the flow of
customers, their habits, and their potential.
You create a juice bar:
More complicated but just as exciting. In this case, the phase of finding the
location can sometimes belong. When you have found a location that suits you,
do not hesitate to take the time to analyze the frequentation and the
sociological typology of the district, the visibility of the future business.
Study of the room:
The room does not need to be very
large in the context of a juice bar. A surface area of between 30 and 50 m2
maybe sufficient to start a juice bar activity focusing particularly on
take-out. Inspired by fruit juice kiosks coming directly from Australia and the United States, the favorite land of juice bars, small stores are on the rise
for this type of activity. A small bonus, a small area, will cost less.
Customer study:
The juice bar will mainly attract
a certain type of clientele. According to some studies, the clientele of a
juice bar is more young, urban, female, middle, and upper class. Rather active,
athletic people for whom having a healthy diet is important. Without these
criteria being limiting, having an idea of your main clientele can help you
guide you on the choice of your products and your location.
Study of Competition:
Before you fall for the location
of your dreams, consider checking the state of direct and indirect competition
in your catchment area.
·
Direct competition: Is there already a juice bar
near your future location?
·
Indirect competition: Are there establishments
serving drinks near your future location?
The impact of direct competition
is much greater than that of indirect competition. Another juice bar in your
area could jeopardize your project, while the existence of a classic bar or a
cafe will be less problematic. However, it will be necessary to stand out to
attract the customer base.
THE BUSINESS PLAN:
Independent business or franchise:
The opening of a juice bar
requires asking whether the company's management will be done as an independent
or as a franchisee of a chain of juice bars. You should also check the name of
your juice bar
business plan system.
Each status has its advantages
and disadvantages. In this article, we will study the specific case of
independent management.
The lease of the premises:
A lease is necessary to start
this business unless your business buys the premises and becomes the owner.
Your lease price will depend on many parameters: location, district, surface
area, urban rental price, city, etc.
Plan before your installation
your security deposit, equal, at least one month's rent. Remember to check that
your lease will allow you to exercise the type of activity you want. Certain
restrictive covenants may apply. Attention, in some leases, a clause of payment
of all or part of the property tax by the tenant may be mentioned. Read your
lease carefully to quantify all your charges and expenses.
Development work:
Before opening your juice bar,
you must be able to offer your customers a clean, repainted room suitable for
this type of sale and in compliance with standards of hygiene and accessibility
for people with reduced mobility.
Equipment expenses:
A juice bar needs solid and
reliable professional equipment to function, capable of high yields. Investing
in quality equipment will prevent you from unpleasant surprises when using it.
Juice extractor or Juicer:
Perfect for mixing fruits and vegetables, they are essential in a juice bar.
Please find out about the performance of each machine according to your needs
and preferably opt for professional equipment that will not overheat your food
and retain its nutritional values. The centrifuge has been designed for
intensive use and fully complies with these recommendations. Its design and the
silent motor will allow you to use it directly in front of your customers.
The Citrus Press: Consult
a professional who will assist you in choosing a professional citrus press that
will meet your needs and use. The choice of an automatic juice machine makes it
possible to have an optimal quality juice with simple use. Your time savings
will be considerable compared to a conventional citrus press. Automatic juicers
are available for rental.
The essential professional machines for your
professional juice bar are:
·
A professional juicer for fruit and vegetable
juices.
·
A professional automatic citrus press for
pressing your different citrus fruits.
·
A manual electric citrus press as a supplement
if necessary.
·
A blender for making your smoothies.
Supply management:
For a juice bar, your sales will depend on
several factors:
The weather: As often, the
weather and the season will have an impact on your sales.
Location: As we saw above,
location is one of the pillars of a successful business.
The time of year: Each
season will determine the cost of purchasing your fruits and vegetables. Bet on
seasonal fruits and vegetables. They cost less, and you can promote respect for
seasonality.
The concept: The trend for
fresh fruit and vegetable juices continue to gain momentum, particularly
thanks to consumers' awareness of their diet.
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