How to know about the redesign of a website?

 

Today discover in our article several points: first, how to know if you need to do a redesign of a website. And secondly, how to web development in Pakistan carrying out this total or partial overhaul project.

Do you need to redesign your website?

You might be wondering if your website is getting stale. But you don't know if you should schedule a redesign. Before making this decision, ask yourself the right questions!

Do you lack organic visibility?

If you see that, despite your SEO efforts, you cannot get visibility, a redesign of your website might be required. Indeed, SEO is linked to your site's technical performance (loading time, structure, etc.). By redesigning your site, you will remove all of these technical concerns, enrich the content and therefore necessarily boost your natural referencing.

Do you have a falling or stagnant traffic?

You should monitor your website statistics for a loan. What is your daily traffic? How many new visitors and "loyal" returning visitors? What are your most viewed pages? How much time does each Internet user spend on your pages? etc.

Redesigning your website can be the perfect opportunity to recreate interest in your content, business, etc. By offering a more modern site, more in line with current trends, and perfectly meets Internet users' needs, you are putting all the chances on your side to recapture their attention.

Do you see a high bounce rate?

A high rate of bounce indicates poor performance on the website. If the bounce rate is greater than 80%, the site tree structure and content need to be checked urgently. The redesign of your website must then be done.

Do you feel like your competitor's website is much better?

Website design trends change quite rapidly. And with that, your competitor's websites! We will give you the best advice; always be mindful that you need a "customer-centered" view. When redesigning your site, give priority to the preferences and expectations of Internet users. They always want more intuitiveness, new features, etc. If your current site lacks ergonomics, it's time to make a redesign that can only be favorable to you!

Recall keeping an eye on the website of your rivals. You would have to do the same thing whether you do total or partial redesigns and not be overwhelmed.

In short, if you answered "yes" to at least one of these questions, it is because you should certainly consider a partial or total overhaul of your website. Find out what to keep in mind during this project below.

Partial or total redesign of your website: what to keep in mind?

 

Specifications and objectives

 

When you decide to redesign your website, remember that this represents a major project that will involve your IT and marketing/communication teams. Like any project, it will start by determining the objectives, needs, method, schedule, etc.

First, state why you are redesigning your website. What is the primary objective? Modernize your image? Boost the number of your leads? Improve your bounce or conversion rate? Optimize the customer experience? Add new features? Integrate online sales?

Setting that goal will then help you deploy your overhaul strategy.

Value proposition and targeting 

Second, think about your audience. Who do you want your brand new website to be for? Who is your target? By having this thinking, you will determine what your consumers' wants and expectations are. This will allow you to subsequently offer suitable content. In this sense, your value proposition and your positioning will be clarified!

To fully understand Internet users' expectations regarding your product/service category, you can "go into the field". In other words, do a qualitative study—interview individuals who belong to your target. On your brand new platform, you will get useful tips on how to present information!

Future Promotion, Visibility, New Features, etc.

Before redesigning your website, you should also think about the communication actions/web marketing actions you will put in place. Would you like to offer a subscription to your newsletter? The ability to upload documents? How do you see your strategy afterward? How are you going to make sure that people can find your site on search engines? What "lead magnets" to put in place?

Adding new features could be the best time to talk about making your site even better: product search, reservation, online payment, automatic reminder, etc. However, all of these elements must be thought out upstream. Make a list of must-have features.

Audit of the existing

The complete audit of your site is essential because it will allow you to make improvements afterward. So first, go through Google Search Console and Google Analytics with a fine-tooth comb. Find out what is going well and does not work well: indexing errors, index coverage, moving pages, performance, etc

Also, analyze Internet users' behavior on your pages: acquisition channels, acquisition by type of device, conversion rate, etc. All of this data is provided free of charge by Google tools. You would be wrong not to take advantage of it!

It is also the time to analyze the keywords typed by Internet users to find you. The way you'll know which ones you need to put yourself on (be careful to differentiate between generic / very competitive keywords and the long tail keywords on which you are more likely to appear).

An essential part when redesigning your website: setting up your 301 URL redirects for any URLs that change. Think about it! Redesigning your website doesn't mean "starting from scratch". Keep what works well and optimize what works less well. Capitalize on SEO already acquired so far.

Ergonomics and design

The design of your site must be adapted to current trends. : airy, sober, and above all, suitable for mobiles! Also, remember to think about the navigation. It must be simplified. No sub-menus and sub-sub-menus ... Internet users must be able to find what they are looking for or pay for the product they want to buy in just a few clicks. You can have your website tested by Internet users who do not know your site to see their navigation difficulties.

Note that your CTAs are essential to guide Internet users throughout their navigation. Your calls to action must, therefore, be particularly visible and transparent to consumers.

So these are the best tips to keep in mind for a complete or partial redesign of your website. That is not an exhaustive list, and several other problems would have to be considered too. Still, you already have in hand the essential and strategic information that will allow you to get started!